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This page provides
a representative assortment of web site projects to provide
you with a feel for the variety of web design projects we are currently
taking on.
The web site logo for
each project is a link to the web site being discussed.
British Pacific
British Pacific sells parts for North American specification
Land Rovers and Range Rovers. Most of their retail sales
are made through their 800 phone number. They had a 4 year old
web site that by today's standards was slow and awkward to navigate.
The wanted an entirely new web site that would feature each
Land Rover model, provide an online accessory catalog and downloadable
parts catalogs. The site was to funnel sales into their
800 phone number so they would not need to change their existing
processes.
They requested side navigational navigational buttons and a
left vertical stripe in the style used in this Marigold Ltd web
site.
Marigold Ltd was chosen to market their site on the web. This
effort has been proving very successful in bringing in new customers
and growing the company to record sales in a post 9/11 economy. British
Pacific has since stopped their other forms of marketing and
are relying exclusively on Marigold to bring in new customers
though web marketing.
Acorn court, Laureate Court and Cormorant
Court apartments
An apartment management company contacted Marigold Ltd. with
a request to create a web site for a new apartment complex that
was under construction. Their requirements were for an informative
site that would present the complex in a positive way, provide
a map, site and apartment layouts, pictures, the terms and conditions
and a downloadable application form. A copy of their perspective
renter's brochure was obtained and a site was designed to complement
the brochure. Site graphics were designed using the Acorn court
logo as a basis.
The owners of the management company were happy enough with
the results that they asked for their two other web sites to
be renovated to the same structure and style as the Acorn court
web site but each with their own distinctive look.
The Harbor Inn at Santa Cruz
The Harbor Inn at Santa Cruz wanted a simple one
page business card type of web site. The owners are not comfortable
with computers so they wanted all contact to be by telephone
and not e-mail. They had a total budget of $300 for the
web site design, content crafting and uploading the site.
The graphic elements for this site were scanned
from their brochure. The map was enhanced to provide a better
idea of location. The kernel of the text was taken from the brochure
and rewritten to provide a better sense of location and style.
Flight line digital
Flight line digital sells T-shirts and cups with
aircraft drawings. The owners wanted a web site that
would show off their products and allow visitors to make on-line
purchases.
Indian
Rock Construction and Design
Most
clients wish to create their own site's text contents and
choose to e-mail their text contents to Marigold Ltd. to
be flowed into the pages. Others prefer to take delivery
of a content free web site and install the text content themselves. This
is an example of a site as delivered to a client who
wanted to create and install text content on their own.
Indian
Rock is a construction company that specializes in home remodeling
in the Berkeley California area. They were looking for a web
site that could provide the up front information that potential
customers ask. The company typically is booked six months or
more in advance and the owner felt he was spending way too
much time on the phone talking to potential customers.
He was
looking for a web site that could handle the initial customer
contact, provide answers to the common questions people have,
provide examples of his work, information about the areas his
company will work in, the price structure and when the next
opening will be. The goal is to provide a professional quality
image for the company, filter out people who want different
kinds of work, are outside his work area and can not wait until
his next opening then encourage the most likely real customers
to contact him via e-mail.
The Indian
Rock web site was set up to harmonize with the colors the owner
prefers to use and a style that fits with his preferences. Pictures
showcasing the company's work were pre installed into the web
site.
Tom's Vintage Lighting
Tom's Vintage Lighting is an antique shop specializing in pre
World War II lighting. Tom wanted a web presence that would
blend seamlessly with an online antique catalog service he subscribes
to. He wanted to showcase the services he offers to help
drive business.
Village
Fair Antiques
The advertising manager
of this antique collective wanted to replace their existing
web site. They were looking for a site that loaded quickly,
would rank well in search engines, was simple to navigate and
contained space for each collective member to grow their own
web pages. The site is designed to help drive business
to the individual collective members in the form of personal
visits, e-mail and phone enquiries. On-line sales is
not a factor.
River Run Vintners
River Run is a small winery in the Santa Cruz California Appellation. Their
only web presence was with a company that sold their products
online along with those of several other wineries. The
owner wanted a company wine site that showcased their wines,
the events they participate in and funnel sales to the web site
that currently handles all their online sales.
Shortly after this web site was built the owner
decided that keeping content current was not something he preferred
to do and he let the site lapse. Winery web sites
need to be kept current with vintage notes, availability, prices
and upcoming event descriptions. A good web site can increase
product awareness and sales but it does require a time commitment
to keep content current. A web site with obsolete contents
is often worse than not having a web site. Business card
type web sites that provides static information does not require
ongoing maintenance. It
is important to understand that a site that contains dynamic
information needs to be kept current and someone needs to devote
ongoing time to updating content. As a minimum the person
tasked with creating and updating content should be skilled at
authoring content and using email.
Dormobile World of John Hess
Dr. Hess had an aging web site that focused on Dormobile brand
auto caravans. He built the original web site several years ago
to showcase his new (to him) Land Rover based Dormobile and the
information he had gleaned about Dormobiles in general. He
requested to have his web site completely redesigned and focused
more on the Land Rover Dormobile than on Dormobiles in general.
A couple of years after I redesigned
Dr. Hess's web site he sold his Dormobile and went on to pursue
other interests. I obtained his permission to incorporate
the contents of his we site into my Land Rover web site and expend
upon the contents. The above link goes to my personal Land
Rover web site.
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