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We specialize
in custom web site design
Our
custom designs are carefully crafted to meet your needs,
enhance your image and closely integrate with your other
customer message vehicles emphasizing a consistent look and
feel that enhances your total marketing message.
We do not adapt
your message to fit into a predesigned web site structure. Premade
off the shelf web designs often presents your message
less effectively using web technologies that your customer
base might not use. Instead we design a site that best
presents your message using web technologies that your
targeted customer is most likely to feel comfortable with.
We specialize in Search engine optimization
and web marketing
People can not visit your web site if they can not find it. Most
people use search engines to locate new web sites and seldom
look beyond the first page of displayed search results. Search
results are based upon a complicated ranking system that is always
being modified to do a better job of showing the searcher the
most relevant sites. Marigold Ltd. specializes in modifying
a web site so that search engines rank it higher for important
key phrases. No one can guarantee top search engine ranking. Ranking
is a combination of optimal page layout, key phrase placement,
incoming links from other web sites, length of time a site has
been up, the site's previous ranking history and more. What
we can do is help you present your web site in the best way to
achieve optimum ranking.
We can formulate and execute a web marketing strategy focused
on bringing new targeted visitors into your web site. We can
use a combination of targeted search engine optimization, strategic
links into your web site, pay per click advertising, banner adds,
subscription e-newsletters and e-flyers as well as your own existing
collateral as web marketing tools.
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" ... Your efforts have resulted
in our best ever quarter. This in a post 9/11 economy!
... Our customer base has grown from mostly local to
country wide "
British Pacific |
| Web
site design and construction
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We can design
a new web site or renovate and aging existing site
for you. We can handle the entire process or just a
part of it. If you already have a design in mind, or
just need additions to an existing design, we can construct
a site or update pages to your design.
Our
designs focus on:
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Cleanly and effectively
delivering your message to your targeted customers
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Making it easy for
your targeted customer to take the desired action
as a result of learning your message
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Meeting the needs of
your targeted customer base and encouraging them
to return
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Enhancing your overall
company image
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Integrating with your
other customer message delivery vehicles to deliver
a comprehensive customer message |
To this
end we emphasize clean, simple, practical solutions
that download quickly and display properly by all
major web browser versions going back at least 4
years. We tend to discourage moving graphic
elements and sounds that do not significantly contribute
to the customer message. They often distract the
customer from the site's message and add significantly
to page download time.
Whether
you are looking for a simple single page site to
act as an Internet business card or a large complex
site, we can design and build it for you without
hidden costs. Please contact us to discuss
your needs. Examples
of web sites
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| Web
site optimization, ranking, anti spam & maintenance
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Our services
for existing web sites include:
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Optimize your existing
web pages and content for fast downloading and
your content to enhance your site's ranking with
search engines.
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Modify your web site's
e-mail links to make them unreadable by software
that copies e-mail addresses out of web sites to
create spam mail lists. We can also add software
to keep your web pages from loading inside the
frame of another web site.
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Provide you with a
comprehensive strategy for driving customers to
your web site and even market your site for you.
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Secure a domain for
you and get your site hosted in the most cost effective
way, then upload your site for you.
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Maintain your site
to keep it current and provide fresh information
for your viewers. If your site gets stale people
will stop returning. Also some web search engines
will rank a site higher or lower depending upon
how often changes are made or how long it has been
since the site has changed. Static is bad. |
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Web
site marketing
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We can formulate and execute
a web marketing strategy focused on bringing new targeted
visitors into your web site. We usually utilize a combination
of tactics to carry out the strategy which include:
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Work with you to formulate
a comprehensive web marketing strategy that tightly
integrates with your current marketing plan then
develop a set of tactical steps to cary out the
strategy.
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Establish and run
pay per click advertising that focuses on your
targeted customer base
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Optimize your ranking
and message with the search engines most likely
used by your targeted visitors and update
your web site as needed to take advantage of ongoing
changes in search engine ranking algorithms.
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Choose the most cost
effective high volume web sites for banner advertising
and design effective banners or adds for placement.
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Set up subscription
based mail lists for use as online communications
vehicles
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Identify important
web sites that targeted visitors are likely to
visit and work to get incoming links from those
web sites.
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Additional web marketing
activities as are identified by specific company
and web site marketing needs. |
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Copyright 1998 - 2003, Marigold Ltd.
All rights reserved. |
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